Prof. Jae Chul Shim’s Column appeared in The Mail Economic Daily
Monday, August 18th, 2008Professor Jae Chul Shim (Korea University) wrote a column about the KACA on Maeil Economic Daily.
Check it out:
The influences of (five) norms on behavioral intent regarding organ donation
Monday, March 26th, 2007Dr. Hee Sun Park (Asst. at MSU; Ph.D. from UC Santa Barbara in 2003) published an article in the latest issue of Human Communication Research. The article was co-authored with Sandi W. Smith (MSU).
Park, H. S., & Smith, S. W. (2007). Distinctiveness and influence of subjective norms, personal descriptive and injunctive norms, and societal descriptive and injunctive norms on behavioral intent: A Case of two behaiors critical to organ donation. Human Communication Research, 33, 194-218.
Abstract
The effects of the attitudinal, normative, and perceived behavioral control (PBC) components of the theory of planned behavior and personal- and societal-level descriptive and injunctive norms were investigated with regard to their impact on the intent to enroll on a state organ-donor registry and the intent to engage in family discussion about organ donation. The results indicated that the 5 types of norms were distinct across the 2 behaviors. Different types of norms served as predictors and as moderators for the 2 behavioral intentions. The effects of attitudes toward each behavior and PBC were moderated by personal descriptive norms for behavioral intention to sign and by subjective norms for behavioral intention to talk with family.
